OPPO – Brand Building & Phone Launches
Outcome
- Increased coverage of OPPOdevices
- OPPO Kenya KOLs – Pascal Tokodi and Avril Nyambura helped grow an OPPOonline community due to their prominence and consistency on digital platforms
- Increased engagement rate on OPPO Kenya digital platforms: 3270% from April 2020 –December 2020*
- Positive Sentiment: 87%*
*The YDx Research Report on Kenyan Smartphone Market 2020
